V-Guard optimises its account receivables with FreePay

The Objective

To streamline collections, reduce DSO, boost resource productivity and reduce cost.

The Background

V-Guard is a manufacturer of consumer products ranging from voltage stabilizers, electrical cables, electric pumps, electric motors, geysers, solar water heaters, electric fans and UPSs.

Being market leaders across multiple geographies and product lines for over 20 years, V-Guard caters its end customers through 150,000 retailers and 3000+ dealer/distributor network.

The Numbers

0 Day

Reduction in Daily Sales Outstanding (DSO)

0 %

Time Save by Finance Team in Reconciliation and Posting Related Activities

0 %

Increase in productivity of sales teams

The Numbers

0 +

Invoices and Debit notes Reconciled

0 %+

Deductions Reconciled

The Challenge

V-Guard's finance and sales team spent significant time in managing collections and reconciliation from their dealer network.


Payment Delays and Loss of Sales team’s productivity​

The dealers did not have a live view of all outstanding obligations & credit notes. They had to call and ask for their customer ledger before making any payments to V-Guard. A salesperson would spend over 20% of their time to resolve all the open items/disputes or due invoices for collection.​


Cost and time in handling cheque collections​

Over 35% of collections were made via physical cheques and payment reminders were sent manually via email. The cheques were received via multiple mediums (E.g. courier, salesperson etc.) Deposit slips were filled by finance team, payment advices were created and payment receipt entries were made in the system manually.​


Manual Reconciliation and Loss of Sales

Manual reconciliation took more than one man-hour per payment and the disputes would delay the release of credit limits. V-Guard predicted an average loss of 5-10% of potential business revenue annually due to delays in releasing credit limits.​


Manual Handling of Discounts​

V-Guard offers multi-dimensional cash discounts which are date, product and region based. As a practice, V-Guard had to accept full payment on invoices and discount the dealer by generating a credit note. A lot of manual intervention was required to record the payments and to handle disputes on cash discount on Bank holidays.​

Our Solution

Global PayEX deployed FreePay to address all these challenges of V-Guard around collections and reconciliation.


Portal for customers for complete visibility​

The dealers are given access to a FreePay portal (Web & App) to view invoices/credit notes and to make payments. The payments are automatically reconciled back at the ERP leading to short TAT for releasing credit limits. FreePay also provides a real-time view of the customer ledger of all pending and overdue documents.​


NACH replaces cheque payments

PayEX helped V-Guard to move all cheque payments to NACH. V-Guard further accelerated this behaviour change by not accepting cheque payments and by pushing payers to NACH as a payment mode. This helped in reducing the cost and efforts involved in handling cheques significantly.​


Early Release of Credit Limits

Every payment made in FreePay is against invoice/DNs/CNs which simplifies the reconciliation effort drastically. Automated reconciliation helped in releasing the credit limits early and in avoiding loss of sales.​


Automated Dunning & Live MIS​

FreePay has automated email and SMS reminders and in-app notifications for all new, due and overdue invoices. Live MIS dashboard is also provided to Finance and Sales teams across hierarchy to view real-time outstanding obligations and payments made by their respective customers.​

The Results

FreePay was able to save 150+ man-days of effort by the AR team annually by automating the collections and reconciliation processes. By driving the adoption of digital payment methods and by replacing cheques with NACH, over 50% of daily cheque processing time was saved. FreePay was also able to eliminate a significant portion of the sales team’s efforts in collections, thereby improving sales productivity. The automation also led to shorter TAT for releasing credit limits and hence minimised the lost revenue.

“A highly adaptable solution that has transformed the way we do business”

We have been using FreePay since 2017 and the improvement and efficiency it has brought in our collections and account receivables management has been remarkable.

FreePay has helped deliver electronic invoices to our Channel Partners in real time, process payments with all our business terms plugged in and taken care of our end-to-end customer account reconciliation.

Our Channel Partners have also been very appreciative of introducing FreePay to them especially for its feature capabilities, ease of use, transparency and customer support, without adding any cost to them.

Joseph Selvakumar , Vice President – Commercial ,

V-Guard Industries Ltd.

Bridgestone India’s digital collections went from 22% before Covid-19 to 80% in March 2021. They unlocked around 7.8M USD over a 9 month period by adopting FreePay. Bridgestone has now reduced its day sales outstanding (DSO) or the average time taken to get paid after invoicing by 6 days. Around 75% of Bridgestone India’s 4500 dealers are extensively using FreePay. Bridgestone has received great feedback from the dealers on the seamless experience of their payment process which is a good win-win for both parties.

According to chief financial officer (CFO) Jyotsna Sharma, Bridgestone India has now reduced its days sales outstanding (DSO) – or the average time taken to get paid after invoicing – by six days, unlocking €7 million in cash flow over an nine-month period.

“Our digital collections went from 22% before Covid-19 to 80% today,” said Sharma. “We are expecting further efficiencies in our working capital as we look towards onboarding all of our dealers onto the platform. We have received great feedback from them on the seamless experience of their payment process so it’s really a win-win for both parties.”

“Digitalization of our finance processes continues to be a key priority for us at Bridgestone India. We are delighted to see great progress with JP Morgan’s solution that has helped us overcome some of the longstanding challenges around manual processes that we face operating in this market while staying compliant with regulatory requirements,” added Sharma.

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